Apr 24, 2022
In General Discussions
Another very significant trend is the Phone Number List growth of programmatic advertising, or the buying and selling of single impressions in real time through automated technological platforms, with or without auction allocation models. This market in Italy at the end of 2016 was worth € 315 million, with a growth of 35% compared to 2015. The incidence on total Display advertising (banners) is 23% , while the weight on total Internet advertising is 13%. Also in this Phone Number List case a strong push comes above all from the video spaces, which Phone Number List since 2016 have been sold significantly on these platforms. The ability to identify increasingly Phone Number List effective advertising formats and to develop ad hoc creativity for digital are identified as two of the critical success factors for the development of the market in the coming years New important transformation in the online advertising market, which follows the changed behavior on social networks of users: the giant GroupM (WPP), which buys online advertising on behalf of the world's largest brands, has Phone Number List announced the new metrics with which it measures the Viewability on sites. The demand for simplification is growing in the Italian market 22 Aug 2017 Manuela Gianni In the world of Internet Phone Number List Advertising, habits and technologies change quickly. The industry tries to keep up and it is increasingly Phone Number List complex for marketers to orient investments and evaluate their real impact . The latest confirmation comes from the recent decision by the largest online adv buyer, GroupM, to change the measurement Phone Number List criteria that define the viewability of videos on social media , i.e. used to determine whether an online advertisement is really seen by consumers. A decision that may appear technical Phone Number List but which is very important for the market, considering that the giant owned by the WPP group.